Product Designer
End-to-end design. From discovery to delivery.
Senior Product Designer
Redesigned the enrollment journey for health plan subscribers — from a fragmented, call-center-dependent flow to a streamlined self-service digital experience.
Senior Product Designer
Built a self-service debt renegotiation platform to replace manual phone negotiations — full self-service in under five minutes, with two-factor authentication and no login required.
Design & Product Lead
Designed and shipped CASSI's mobile app for reciprocity agreement participants — a new product with its own visual identity, component library, and accessibility-first architecture.
Leadership & Technical Performance
Led Harmony — a unified design system across five platforms, built after three years of organizational groundwork and delivered in three months. Accessibility and content built in at the token level.
I work on end-to-end projects — from discovery to production delivery — collaborating with stakeholders, engineers, and business teams. I value craft and excel at interface development, especially in Figma.
I have been working with product since 2022, when I joined CASSI, a health plan serving over 400,000 beneficiaries inside one of Brazil's largest banks, Banco do Brasil. I started as a product designer, helping form the first UX team and structure initial processes. Due to my initiative and autonomy in delivering results, I soon took on the leadership of the team.
I am from Brasília, with over 10 years of experience in the design industry. Before working with product, I operated across several areas of design — mainly as a freelancer — serving publishers, agencies, software houses, and other companies. During this time, I designed brands, laid out books, newspapers, and magazines, and produced visual and video content for social media.
I hold a Bachelor of Technology in Graphic Design and a postgraduate specialization in Animation, Interactive Technology, Video Graphics and Special Effects from IESB, as well as an MBA in UX Research, ResearchOps and Design Leadership.
Available for new projects, collaborations, and conversations.